More Than Just a Sugar Pill: Why the placebo effect is real

by Benika Pinch figures by Kaitlyn Choi If you watched the Rio Olympics, you probably noticed that several athletes, including swimmer Michael Phelps, were covered in bizarre circular marks. These bruises were caused by cupping, a therapy that uses suction to pull skin upwards into a circular cup, with the intent of increasing blood flow and reducing muscle tension. While athletes maintain that they benefited … Continue reading More Than Just a Sugar Pill: Why the placebo effect is real